CRYTZ
Product design
Building a new product based on gamification cycle for cryptocurrency
about the project
I was the responsible for all the product strategy and interfaces concept.
The knowledge to apply research for international public.
Design system with dark mode components for a SaaS
In the last five years, cryptocurrencies transitioned into mainstream assets, drawing institutional investors due to Bitcoin's surges. The market diversified with alternative cryptocurrencies, and blockchain technology gained acceptance, fostering innovation despite regulatory challenges. Obtaining reliable market information and achieving success became more challenging. Additionally, the financial landscape behind cryptocurrencies, marked by substantial investments and speculative trading, played a crucial role in shaping market dynamics.
Working with dark interfaces is pretty different from light ones, we need to rethinking our concepts of contrast and accessibility.
When targeting diverse markets like Vietnam, Indian and a lot of places so different from Brazil, mindset reprogramming is crucial.
To test such a hypothesis, we must keep the fast and furious mindset deliver a Minimum Viable Product. The initial version was a Slack channel.