As a designer with a degree in graphic design, I initially made my mark in the advertising industry, earning recognition for art direction and packaging design. My journey continued with a specialization in strategic design, user experience, and design thinking at prestigious Brazilian institutions. I've spent over three years at WHF, where I've served as a specialist in digital experience and service design. During this time, I've led projects for renowned clients such as Porsche Brazil, Totvs, RTE Rodonaves, and various others, each with distinct business models. My work has spanned across different markets and user profiles. Currently, I hold the position of Head of Design at the largest legal tech startup in Brazil, where I continue to bring my expertise to drive innovative design solutions.
The use of design thinking methodologies through the double diamond to solve problems
Searching, discover and improve the user's behaviors, profiles, journeys and process
Planning and leading the scope of different projects following all design thinking steps
The use of design thinking methodologies through the double diamond to solve problems
Searching, discover and improve the user's behaviors, profiles, journeys and process
Planning and leading the scope of different projects following all design thinking steps
The application of ideations methodologies to build and test different kinds of ideas
Making and test ideas and interfaces prototypes to guide the product digital development
The improvement of usability basis on research data, heatmaps, Google analytics, and others.
Workshop facilitation to use the whole collective potential in ideations and creations sections
The use of interfaces patterns to make digital products guided by the user's behaviors
Introduction, maintenance, and use of design systems for all types of digital products.